Back-to-back races poised to be the most vigorous ultra-endurance challenge of 2020 The Leadboat Challenge, created from two iconic events, the legendary Stages Cycling Leadville Trail 100 MTB and the renowned SBT GRVL p/b Canyon, today announced the ultimate challenge of 2020: the LeadBoat Challenge, racing the Leadville Trail 100 MTB followed by SBT GRVL BLACK, two arduous…
The Gran Fondo National Series Launches 2020 Calendar with 9 U.S. Events. The largest series of one-day gran fondo cycling events in the United States, the Gran Fondo National Series (GFNS) today announced their 2020 event calendar, the opening of registration, and new brand signature: “Ride for this”. 2020 Calendar Starting in southern California on March 7…
American Trail Running Association recently conducted a trail work survey of runners to better understand and measure their attitudes towards and involvement in trail maintenance, trail building and trail advocacy activities. With over 2500 survey respondents, it is exciting to see a high level of engagement from the community on this important subject. Here are…
Global coverage of the 2019 Vega IRONMAN® World Championships can be viewed through IRONMAN Now on Facebook Watch today October, 12 2019. Beginning in the early morning hours with athlete body marking, the dynamic coverage will take viewers from the male and female professional race all the way through to the event’s final finisher just after midnight. Coverage…
Smartwool Socktober is supporting its advocacy partners throughout the month of October by donating $5, up from $1 last year, for every pair of socks sold on smartwool.com to Protect Our Winters Smartwool will also donate $5 to an advocacy partner chosen by select retail partners for every pair of socks sold – up to…
Today GoPro launched their Hero 8 Black camera that includes a range of upgrades in an effort to make it superior to the Hero 7 plus some hardware add-ons that will make shooting a entire video, not just action, a lot easier. When it comes to video, Hypersmooth 2.0 seems to be the big selling…
prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, announced today the launch of their Dream Job Promotion. Through this program, prAna is seeking one courageous person who is willing to quit their day job to pursue their passion. To entice them to take the leap, prAna is offering $100,000…
IRONMAN has announced the Hawaiian word `Ohana, which in the Hawaiian culture represents a specially bonded extended family, will be the theme for the 2019 IRONMAN® season, culminating at the IRONMAN World Championship®, held annually in Kailua-Kona, Hawaii. Throughout the course of the 2019 IRONMAN® and IRONMAN® 70.3®event season, the theme will be on display in a variety…
National Bike to Work Day takes place on the third Friday in May as part of National Bike Month. In 2019 it happens to be on May 17th. National Bike to Work Day promotes the bicycle as a healthy and safe alternative for commuting to work. Even better, Bike to Work day helps you take…
Clean waterways are a necessity in our future. Together, the Groups Will Remove 75,000 Pounds of Trash from the Nation’s Natural Water Sources in 2019. United By Blue, the outdoor brand focused on ocean conservation, is teaming up with Maker’s Mark® Bourbon, a premium bourbon with a passion for sustainability, to remove 75,000 pounds of trash from the…
Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—earlier this year announced a new product to their lineup of athlete-focused real food products, Picky Bars Performance Granola. Again teaming up with New York Times Bestselling cookbook author Elyse Kopecky (Run Fast. Cook Fast. Eat Slow.) they’ve focused…
Today, Nuun debuts Nuun Rest, their latest Non-GMO and environmentally friendly hydration solution. The product is designed for restfulness and recovery and includes a magnesium, tart cherry and electrolyte blend that work together to support the body’s natural relaxation responses. Today’s active consumer is challenged with finding simple solutions that calm and repair their body…
Cycling clothing manufacturer PEARL iZUMi is introducing a powerful new brand position with an inclusive foundation, designed to bring-to-life and directly tie to the depth of its Mission and Values. This positioning will also clearly complement the Brand’s critical efforts around Social Responsibility and a refreshed product line for 2019. After six decades of commitment to cycling, everything…
The American Trail Running Association (ATRA), has announced “Trail Running Responsibility” as its theme for 2019. This is a topic to follow recent ATRA themes including last year’s Trail Stewardship: Leaving a Lasting Legacy, and the 2017 theme, Community: Building Trail Running Connections. Starting in January, we’ll be publishing a series of articles reflecting the values of this year’s theme.…
Petzl, manufacturer of headlamps has teamed up with Strava to encourage runners to get outdoors, even after we set our clocks back on November 4. With one less hour of sunlight, motivation to get outside becomes harder and harder. To combat this annual chronologic pestilence, Petzl proposes a simple solution—the Petzl Night Running Challenge. The…