Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—earlier this year announced a new product to their lineup of athlete-focused real food products, Picky Bars Performance Granola. Again teaming up with New York Times Bestselling cookbook author Elyse Kopecky (Run Fast. Cook Fast. Eat Slow.) they’ve focused on balancing nutrients, limiting added sugar, and creating something that’ll taste as good as it performs.

“The problem with most store-bought granola is it’s high in sugar, made with refined oils, and they skimp on the good stuff like mineral-rich nuts and seeds. I loved working with Picky Bars to create this Performance Granola – It’s exactly as I would make it my own kitchen.” said Kopecky.

Debuting with a peanut butter and jelly inspired flavor – PB&J All Day – the granola has a familiar yet elevated taste and texture. Made with gluten free whole grain oats, cashews, sunflower seeds, strawberries, and raspberries, the crunchy snack is roasted with virgin coconut oil and a touch of honey to give a well-balanced flavor without being overly sweet. With their trusted 4:1 carb-to-protein ratio, each serving only has five grams of added sugar, and boasts four grams of naturally-occurring protein.

After the success of our Performance Oatmeal launch last year, we knew our customers had an appetite (pun intended!) for additional balanced nutrition, real food products from Picky.

Added co-founder, CEO, and multiple Ironman Champion triathlete Jesse Thomas, “After the success of our Performance Oatmeal launch last year, we knew our customers had an appetite (pun intended!) for additional balanced nutrition, real food products from Picky. Granola is a staple for many athletes, including myself, as is PB&J, so it was an all-natural choice to add this to our product mix. Ok I’ll stop with the puns now. In all seriousness, feedback from the samples we sent to our Picky Club in December was fantastic, so I’m really stoked to get this product out there.”

Picky Performance Granola is gluten-free, dairy-free, soy-free, and non-GMO. Available in 10-serving bags on pickybars.com, through the Picky Club, at Amazon and a few select retailers. The bags retail for $8.99.

About Picky Bars and Picky Bars Performance Granola

Picky Bars creates real food products to “Fuel Great Experiences.” Founded in 2010 in the home kitchen of husband (Jesse Thomas) and wife (Lauren Fleshman) with friend (Steph Bruce)—all professional endurance athletes—they set out to create a real food bar that was built for performance. Still 100 percent athlete-owned, the business is based in Bend, Oregon. Through wholesome products, great service, and some quirky humor, Picky Bars strives to support and inspire athletes of all levels to reach for their goals and live life to the fullest.