Press Release: New Terra-Float and Arrowood Collections utilize lightweight, comfortable and stylish designs that feature Float-Lite™ technology fit for any adventure
Today Teva® unveiled their #LightenUp campaign that embraces the modern outdoor movement and offers new Terra-Float collections for spring and the Arrowood collection for fall. With the rise and appeal of modern outdoor adventures, consumers are eager to embrace the outdoors with product that features technology to be functional, and style that can take you from the hiking trail to the city. Utilizing Teva’s proprietary Float-Lite™ outsole technology, the new styles bridge the gap between comfort and function, while reflecting the personal style and sense of adventure that is rooted in the #LightenUp campaign. Crafted with high-quality materials including full-grain waterproof leathers, lightweight Float-Lite™ outsoles and webbing details, the new sandals and casual boot options encourage wearers to lighten up, explore, and enjoy themselves whether in the city or on the trail.
“More and more we are finding that our customers are seeking out experiences that transcend the urban and outdoor landscapes, often at the same time,” explained Lorie Pointer, Director of Product and Design at Teva. “In developing the new Terra-Float and Arrowood collections with the Float-Lite™ outsole technology, we were able to provide lightweight, comfortable footwear options that combine functionality and style. These new collections are versatile styles that can keep up with our consumer’s busy lives.”
Inspired by the brands ‘go anywhere, do anything’ ethos, Teva modernizes the sport sandal with the launch of the Terra-Float collection. A natural extension of the Original sport sandal, Terra-Float features webbing details, tri-ring eyelets and versatile style for everyday wear. Crafted with Teva’s new proprietary outsole, Float-Lite™, the Terra-Float series is designed to deliver ideal fit, exceptional step-in comfort and lightweight performance. The new women’s Terra-Float Livia, Lexi and Nova styles fit any activity and outfit, with stylish strap materials and feminine coloring options. The Terra-Float Universal, Slide and Flip for men offer multi-functional support in an array of colors. The overall Terra-Float collection offers five styles for women and six for men to ensure endless versatility. MSRP $75-$110.
Building on Teva’s year-round offerings for fall 2016, the new Arrowood collection is a thoughtfully designed boot option. Featuring a Float-Lite™ midsole and outsole, full grain waterproof leather and rubber pods, this new series ensures the versatile traction, lightweight function and improved cushioning required for extended wear. The Arrowood Lux Mid WP, available for both men and women, provides increased levels of stability and support with a mid-cut design, while styles such as the Arrowood Lux WP for women and men offer a sleeker silhouette without sacrificing any of the function. Available in a variety of rich earthy tones, the Arrowood collection is set to get any hiking trail or city adventure started on the right (and light) foot. MSRP $120-$160.
For additional details on Teva and Float Lite™, please visit: Teva.com
Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide. For more information on Teva, a division of Deckers Brands, please visit www.teva.com or follow @Teva.