In response to the stalled event season, the Colorado Classic race promoters today announced the launch of the Business in Sport Webinar Series, a free series of conversations designed to provide education and information for female athletes in cycling, running and other sports.

The webinar series discussions are free and open to the public and accessible via RSVP. Though the conversation will be steered specifically towards female athletes, all are welcome.

Kicking off on Wednesday, April 15th, the series will be broadcasted live using Zoom, and feature panel discussions addressing relevant topics that many athletes deal with during their careers. From creating your own brand to attracting sponsorships, the series will bring together industry experts in the sport and business to share their experiences and advice with today’s athletes and team staff.

All discussions are free and open to the public and accessible via RSVP. Though the conversation will be steered specifically towards female athletes, all are welcome.

The educational series is part of the race organizers’ initiative to elevate women’s sports through exposure, opportunity, storytelling and enabling the athletes to make meaningful connections within the community and business worlds.

The Business in Sport Webinar series will kick off next week with:

Look at Me! The Importance of Creating and Promoting your Own Brand
Wednesday, April 15, 2020
2:30 p.m. MST
Via Zoom Conferencing (link)

The Business in Sport Webinar Series Panelists include:

  • Jessica Murphy: co-founder of BibRave, a leading grassroots community, and social marketing agency.
  • Patrick Crawford: co-founder, and partner at the leading creator-marketing agency Inkwell
  • Kristen Mayer: founder of Betty Designs, an endurance sport apparel brand built on the concept that women can be both strong + beautiful.
  • Ellen Noble: Ellen Noble is a professional cyclocross and mountain bike racer riding for the Trek Factory Racing team. Noble has successfully used social media to build her brand and a platform from which to push for equity in sport and beyond.

To RSVP and learn more about the Business in Sport webinar series, visit https://www.coloradoclassic.com/business-in-sports

To learn more about the Colorado Classic, visit www.coloradoclassic.com or follow @coloradoclassicpro on Instagram and Facebook.